Differentiating your business is key when appealing to your target market and setting yourself apart from the competition. As asset managers, financial technology providers, fund service agents, and other service providers to the institutional finance sector diversify their service offerings and end up competing more and more for the same mandates, it is becoming increasingly essential to create a strong, unique, and impactful brand story.
The Maverick Marketing: Creating Differentiation in Institutional Sales and Marketing seminar brings together 80+ leading marketing and sales professionals to share their insights and experiences in implementing effective communication strategies in a crowded marketplace. Focussed on cross-media tactics, the seminar will address the role of different media channels as well as the growing role of technology solutions within marketing and sales strategies, all with the aim of clarifying for our audience enhanced ways to better differentiate their business and offerings.
