In a world where we are seeing continual shifts in economic, social and political stances, as a result of several events including the COVID-19 pandemic, the ‘Black Lives Matter’ campaign, the upcoming U.S. election and much more, it is crucial that now, more than ever, marketeers review their communications strategies, define their core values, and refine their tone of voice to ensure they resonate with their institutional finance clients.

The Marketing Communications in a Changing World webinar will bring together a community of leading institutional marketing and sales professionals to share their insights and experiences in shifting marketing communications strategies over the past 12 months and the key learnings they’ll be taking into 2021.

Together we will explore a broad range of topics including how institutional investment focused firms stand out with their stance on ESG, the risks of offering ‘me too’ products, plus the lessons that institutional marketing teams can learn from the social media strategies used by politicians and much more.

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TIME	AGENDA
15:00 - 15:14	CHAIRMAN’S OPENING ADDRESS Noel Hillmann, Chief Executive Officer, Clear Path Analysis
15:15 – 16:00	KEYNOTE SPEECH Staying relevant through political, economic, and societal change, defining your voice in a crowded market Presenter: Andrew Milligan, former Head of Global Strategy at Aberdeen Standard Investments
16:11 – 16:55	PANEL DEBATE Exploring case study perspectives on adapting to marketing challenges in 2020 and what lessons can we take into 2021? Moderator: Jenna Williams, Head of Marketing and Operations, Clear Path Analysis Panellists: - Chris Yiannakou, Managing Director, Head of EMEA Institutional, Loomis Sayles Investments - Meredith Binder, Chief Marketing Officer, S&P Global Market Intelligence - Barnaby Molloy, Marketing and Operations Director, Guernsey Finance - Helena Jarabakova, Marketing Director, CEM Group
17:00	END OF EVENT

Andrew Milligan

Former Head of Global Strategy at Aberdeen Standard Investments

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By listening to those in the industry, we create a shortlist of individuals who most influence and inspire those around them and invite them to contribute to our reports and events by:

Contributing a thought piece on an issue raised in the market research

Participating in or moderating a roundtable with other industry leaders

Participating as an interviewer or interviewee

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Taking part in a head to head debate with another respected industry professional.

Clear Path Analysis is always open to suggestions of suitable contributors for future topics.

Call +44 (0) 207 1931 487 or send a message

Andrew Milligan

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