In an era characterised by sudden turbulence and uncertainty, strategy and brand reviews are crucial in order to create fresh and innovative approaches to solve issues arising. But how?
It’s not just you who has a new identity as a result of the dramatic lifestyle changes introduced by the Coronavirus pandemic. Many brands face this evolution too.
Why? Because the institutional client is also changing - their expectations, habits, preferences, evaluation criteria, relationships and values.
Various psychological factors explain this shift, rooted in behavioural science. It’s essential that businesses recognise this and understand the short-term and long-term implications for strategy, brand and culture.
The Inside the Changing Mind of the Client webinar will bring together a community of leading institutional marketing and sales professionals to share their insights and experiences in the evolution of client expectations and behaviours and how they are adapting their marketing mix to address these changes.