For an industry with a high proportion of engagement conducted through face-to-face means, the past 18 months have proven to be one of the most testing periods for the institutional finance focussed marketers and business development professionals as social contact was outlawed and digital contact took centre stage.
What has the industry learnt and how can these lessons be applied as we return to face-to-face contact at industry events and meetings? How have institutional investment professionals evolved their nurture and relationship marketing tactics? Is the 'new normal' that much different to the old era?
The Nurture Marketing & Relationship Management for Institutional Finance seminar will bring together 80+ senior marketers and business development professionals from fund management groups, fund service companies, and FinTech providers to explore these key questions.