As the generally accepted status quo goes, pension plans, insurers, foundations, asset managers and official institutions are notoriously secretive about their investment and buying decisions. Understanding the formula for gaining sufficient interest and standing out as more relevant to potential clients over those of your peers, is so difficult to uncover that many revert to relying on the same marketing techniques over and over again.
The Developing Content Marketing for Institutional Financial Services survey was carried out to help those struggling to differentiate themselves really understand why content consumers seek out new opinions and views. The survey covers the key areas of, the purpose of content in a marketing plan, the buying decision stage content is sought out at, memorable items from good content and what to avoid when constructing content for marketing purposes.
